GreenPro International is now Plantitude. New name, same plant-based passion!
We are Plantitude®
Distributor and market-builder of plant-based food & beverages
in the Netherlands and Belgium

We are Plantitude
Distributor and market-builder of plant-based food & beverages in the Netherlands and Belgium
Plantitude® is the attitude
We enable makers of tasty and quality plant-based products to establish themselves within the Dutch and Belgian markets. At the same time, we unburden retailers and food service companies in the selection and expansion of their plant-based assortment.
Since 2016, we have been one of the driving forces in the protein transition.
Together with our brand and trade partners, we continually strive to improve the accessibility of plant-based foods and beverages by making high-quality alternatives available to consumers. Wherever and whenever they want.

Since 2016, we have been one of the driving forces in the protein transition.
Together with our brand and trade partners, we continually strive to improve the accessibility of plant-based foods and beverages by making high-quality alternatives available to consumers. Wherever and whenever they want.
We dare
We dare to think in terms of opportunities, leaving no stone unturned.
We direct
We drive the performance of the key players in the proteintransition to improve the accessibility of plant-based foods.
We connect
We link ambitious producers to leading retailers and make the translation between consumer demand and retail offer.
We are here for everyone who loves tasty, good products, as well as the planet.
For retailers and food companies who want to play an active role in the transition to more plant-based eating habits.
For the brands

Title
We enable makers of good, tasty plant-based products to grow through new sales channels within the Benelux.
For retailers &
foodservice professionals

We are the one-stop partner that enables you to realize the full potential of protein transition.
With our extensive markt knowledge, our broad portfolio of qualitative plant-based brands and our expert supplychain, we help you to play an active role in the protein transition.
Tasty. Easy. Accessible.

We believe that improving the accessibility of plant-based alternatives is essential for the transition towards more sustainable proteins.
Alternatives, where people do not have to make concessions on:
- Taste
- Quality
- Affordability
- Availability
Tailored solutions to the needs of each sales channel.
It is abundantly clear to us that customized product concepts and activation programs maximize the potential of each sales channel. With our expertise and by constantly working closely with both our customers and suppliers, our customized offerings match the unique requirements of each sales channel.
Retail
We are committed to drive category growth and appeal to the widest possible audience. Therefore, our offer is carefully composed of innovative products, inspiring brands and impactful in-store activation.


On-the-go & convenience
With plant-based products that are easy to take with you and consume while on-the-go, we delight consumers with brands and innovative products that seamlessly meet the needs of a busy and health-conscious lifestyle.
On-the-go & convenience
With plant-based products that are easy to take with you and consume while on-the-go, we delight consumers with brands and innovative products that seamlessly meet the needs of a busy and health-conscious lifestyle.

Retail
We are committed to drive category growth and appeal to the widest possible audience. Therefore, our offer is carefully composed of innovative products, inspiring brands and impactful in-store activation.

Industry & B2B
Our products meet the strict quality and operational requirements of industrial use and can be easily integrated into existing processes or recipes. This makes the transition to plant-based proteins hassle-free.


On-trade
Easy-to-prepare plant-based products that put smiles on the faces of your customers.
On-trade
Easy-to-prepare plant-based products that put smiles on the faces of your customers.

Industry & B2B
Our products meet the strict quality and operational requirements of industrial use and can be easily integrated into existing processes or recipes. This makes the transition to plant-based proteins hassle-free.

Our Brands
A carefully chosen portfolio of inspiring brands, which are constantly pushing the boundaries of taste and nutrition while focusing on everyday products to encourage consumers to make the move to more plant-based eating habits.