Assortment overviewWelcome to Plantitude, the new name of GreenPro International
We are Plantitude®
Distributor and market-builder of plant-based food & beverages
in the Netherlands and Belgium
We are Plantitude
Distributor and market-builder of plant-based food & beverages
in the Netherlands and Belgium
Plantitude® is the attitude
We enable makers of flavorful and high-quality plant-based products to establish themselves within the Dutch and Belgian markets profile. At the same time, we unburden retail and food service companies in the selection and expansion of their vegetable assortment.
Since 2016, we have been one of the driving forces behind the protein transition.
Together with our brand and trade partners, we continually strive to improve the accessibility of plant-based foods and beverages by making high-quality alternatives available to consumers. Wherever and whenever they want.
Since 2017, we have been the driving force in the food transition.
Together with our brand and trade partners, we constantly strive to improve the accessibility of plant-based foods and beverages by making tasty and quality plant-based alternatives available to consumers. Wherever and whenever they want
We dare
We dare to think in terms of opportunities, leaving no opportunity unused.
We give direction
We guide the efforts of key players in the protein transition so that plant-based eating becomes more accessible.
We connect
We link ambitious producers to leading retailers, make the translation between consumer demand and supply at retailers
We are here for everyone who loves tasty, good products, as well as the planet.
For retailers and food service companies who want to play an active role in the transition to more plant-based eating.
For brands
Title
We enable producers of flavorful plant-based products to grow through new sales channels within the Benelux.
For retailers &
foodservice professionals
We are the one-stop shop that enables you to harness the full potential of plant-based demand.
With our deep market knowledge, broad portfolio of plant-based brands and expert supply chain, we help you to play an active role in the protein transition.
Tasty. Easy. Accessible.
We believe that to enable the protein transition, improving the accessibility of plant-based alternatives is essential.
Alternatives, where people do not have to make concessions on:
- Taste
- Quality
- Affordability
- Availability
Foodsolutions tailored to the needs of each sales channel
We offer solutions specifically adapted to the needs of our customers and end users for the different consumption times and the corresponding sales channels.
It is abundantly clear to us that customized product concepts and activation programs maximize the potential of each sales channel. With our expertise and by constantly working closely with both our customers and suppliers, our customized offerings match the unique requirements of each sales channel.
Retail
We always strive to fuel category growth and appeal to the widest possible audience. Therefore, our offer is carefully curated from innovative products, inspiring brands and surprising brand and store floor activation.
On-the-go & convenience
With plant-based products that are easy to carry and consume on the go, we delight consumers with strong brands and innovative products that seamlessly meet the needs of a busy and health-conscious lifestyle.
On-the-go & convenience
With plant-based products that you can easily take with you and consume on the go, we surprise consumers with strong brands and innovative products that seamlessly meet the needs of busy and health-conscious lifestyles.
Retail
We always strive to stimulate category growth and appeal to the widest possible audience. Therefore, our offer is carefully composed of innovative products, stimulating brands and surprising brand and store floor activation.
Industry & B2B
Our plant-based products meet the strict quality and operational requirements of industrial use and can be easily integrated into existing processes or recipes. This makes the transition to plant-based proteins a hassle-free process.
On-trade
Easy-to-prepare products for your menu that guarantee a smile on your customers’ faces.
On-trade
Easy-to-prepare plant-based products for your menu that put a smile on your customers’ faces.
Industry & B2B
Our plant-based products meet the strict quality and operational requirements of industrial use and can be easily integrated into existing processes or recipes. This makes the transition to plant-based proteins a hassle-free process.
Our Brands
A carefully curated selection of inspiring brands that, through innovation, are constantly pushing the boundaries of taste and nutritional values and, by offering everyday products, encouraging consumers to take the plunge into more plant-based eating.
What role do you want to play in protein transition?
