We are Plantitude®

We are fully committed to accelerating the protein transition in the Netherlands and Belgium.

The is a gap between the supply and the demand of plant-based food & beverages in the Benelux.

Because our current food system based on animal protein is not sustainable enough, we are seeing more and more plant-based alternatives in the market. However, these plant-based alternatives are scarcely available because the knowledge, experience and professional infrastructure are still lacking.

vision

We believe accessibility is the key

We believe in making the best plant-based alternatives accessible without people having to compromise on taste, quality, price and availability.

mission

We are on a mission to make delicious, quality plant-based food accessible

Making the best plant-based alternatives readily available. So that plant-based eating becomes the norm and part of our daily diet.

Plantitude® is the Attitude!

Our Passionate & Experienced Plant-Forward Team

Plantitude® was founded in 2016 by two experienced, forward-thinking entrepreneurs as a distributor specializing in plant-based nutrition. With collectively more than 100 years of FMCG experience, the Plantitude® team was involved in every step of the category’s development. Since then, our team has continued to expand with like-minded members, all of whom share our core values and continue to expand our skills and experience.

We have a clear mission, we set ambitious goals and we are 100% committed to achieving them. Through our experience in the industry, we know the market inside out and always find a way. Our network provides the necessary access, our ingenuity and drive get the job done. We are positive, optimistic, curious and eager to learn as the market continues to evolve and we want to stay ahead.

Our team

Picture of Aart-Jan van der Kaaij

Aart-Jan van der Kaaij

Chief Growth Officer

Picture of Dirk Holzapfel

Dirk Holzapfel

Chief Executive Officer

Picture of Eric Moorman

Eric Moorman

Head of Foodservice

Picture of Jeroen Goudriaan

Jeroen Goudriaan

Account manager

Picture of Joep van Straalen

Joep Van Straalen

Chief Operations Officer

Picture of Lucia Malinová

Lucia Malinová

Marketing manager

Picture of Mischa van de Ven

Mischa van de Ven

Manager Operations & Onboarding