Assortment overviewWe build brands in the Benelux by succesfully bringing them to market.
With our commercial network, our experience and our skilled supply chain we help you to reach the full brand potential within the different sales channels in the Netherlands and Belgium.
A selection of some of our customers
We help brands grow through various sales channels in the Benelux.
We know that the availability and visibility of your brand in the right place, with the right offer at the right price, is critical to achieving your business goals.
Building quality distribution requires a deep understanding of channel specifics , access to buyers & category managers, and significant upfront investments in time, overhead and skills. Resources rarely available to young, ambitious companies. As a result, making sure consumers can find, buy and enjoy your products can be a complex, slow and often frustrating process.
And that is exactly why we are here
With our in-depth knowledge of the plant-based categories, commercial network, reliable & cost-effective supply chain and our experience in in-store activation, we can help you with:
Sales Strategy
develop a sales strategy and a unique channel approach for each market.
Sales and account management
both at headquarters and, with the help of our field sales-force, at the store level.
Sales
shopper activation and point-of-sales execution.
Supply chain
supply chain and logistics for all of Europe, including compliance, customs.
Backoffice
A strong supportive administrative team.
“Our passion for delicious and quality plant-based food is what drives us.”
Joep van Straalen, Founder & COO
Collaborate to develop the sales strategy that best fits your brand
We operate in a fast-paced and dynamic environment: consumer behavior, the plant-based category and the channel landscape are constantly changing.
A “one size fits all” approach will not suffice. We need to look at WHERE the plant-based consumer stores and adjust our offerings accordingly. This means adapting WHAT we sell and HOW we sell it.
Through a series of co-building steps, our unique sales strategy model is built around:
- ^WHERE to play: identify channel, type, point of sale and customer potential.
- ^Determine the appropriate RTM model per outlet channel & point of sale.
- ^PORTFOLIO & OFFERINGS. This includes portfolio, pricing, in-store location, shelf, brand visibility and promotion.
- ^Conversion is paramount in point-of-sale execution.
WHERE
Identifying channel and customer potentialdetermining the appropriate RTM
What
Right PORTFOLIO & OFFERING
how
Conversion-first in Point of Sales
EXECUTION
Driving plant-based forward
Recognizing each sales channel deserves a unique approach
At Plantitude®, we know that with the fast pace of modern lives, consumers’ consumption of plant-based foods occurs at many different places and times.
Each sales channel requires a unique approach to achieve the highest level of consumer and customer satisfaction. Our channel expertise ensures access, perfect development and execution of your products in the retail, on-the-go and hospitality channels.
(online) Retail
We partner with retailers for sustainable brand and category growth.
Our portfolio of brands and products is carefully curated based on our knowledge of consumer needs, the local market and different retailers. With complete solutions, we offer complementary plant-based alternatives for each relevant product category.
(online) Retail
We partner with retailers for sustainable brand and category growth.
Our portfolio of brands and products is carefully curated based on our knowledge of consumer needs, the local market and different retailers. With complete solutions, we offer complementary plant-based alternatives for each relevant product category.
On-the-Go & Convenience
The on-the-go and convenience channels are great places for consumers to adopt healthy and environmentally friendly lifestyles.
Consumers are increasingly open to trying new products in these impulse channels. We are ideally positioned to offer them tasty and channel-appropriate products.
More than anywhere else, we need to entice consumers. We develop specific activation campaigns ideally suited to on-the-go consumption moments and convenience channels.
On-the-Go & Convenience
The on-the-go and convenience channels are great places for consumers to adopt healthy and environmentally friendly lifestyles.
Consumers are increasingly open to trying new products in these impulse channels. We are ideally positioned to offer them tasty and channel-appropriate products.
More than anywhere else, we need to entice consumers. We develop specific activation campaigns ideally suited to on-the-go consumption moments and convenience channels.
On-trade
We see hospitality as essential to building product and brand penetration.
Hospitality offers a unique opportunity to create the ultimate brand and consumption experience.
We understand the characteristics of each sub-channel in the hospitality industry, whether they are restaurants, hotels, cafes, office or institutional catering.
On-trade
We see hospitality as essential to building product and brand penetration.
Hospitality offers a unique opportunity to create the ultimate brand and consumption experience.
We understand the characteristics of each sub-channel in the hospitality industry, whether they are restaurants, hotels, cafes, office or institutional catering.
Industry / B2B
Ready-to-eat meals have become an integral part of everyday life. This channel is making the move to plant-based in leaps and bounds.
By identifying existing animal products to then replace them with plant-based alternatives, not only do we see the opportunity, but we have the ability and expertise to execute this with the producers.
We understand better than anyone the stringent quality standards and product specifications required to seamlessly integrate with our B2B partners’ existing processes.
We work tirelessly with our brands to adapt and integrate existing products into this unique channel.
Industrial / B2B
Ready-to-eat meals have become an integral part of everyday life. This channel is making the move to plant-based in leaps and bounds.
By identifying existing animal products to then replace them with plant-based alternatives, not only do we see the opportunity, but we have the ability and expertise to execute this with the producers.
We understand better than anyone the stringent quality standards and product specifications required to seamlessly integrate with our B2B partners’ existing processes.
We work tirelessly with our brands to adapt and integrate existing products into this unique channel.
Brand activation on the store floor and beyond.
We develop and execute market strategies so that your brand is highly visible, and you build a good relationship with consumers. Using a sales-oriented approach, we ensure that your brand gets the consumer’s attention throughout the entire shopping journey, from sitting on the couch at home browsing through advertising folders or watching a commercial on TV to the moment of purchase.
Our network of leading agencies ensures that your brand has immediate access to the experience and contacts needed for impactful brand and in-store activation.
In-store activation
Unfished event
Tasting
Truck tour
B2B event
Trade fair activation
Reliable and cost-effective logistics as a business accelerator
Full-service supply chain operations
In all facets of our operations, a timely and skilled approach ensures that products properly reach consumers at competitive prices. The scope of our capabilities ensures that no opportunity goes unanswered and no time is lost due to unnecessary transportation.
Full-service supply chain operations
In all facets of our operations, a timely and skilled approach ensures that products properly reach consumers at competitive prices. The scope of our capabilities ensures that no opportunity goes unanswered and no time is lost due to unnecessary transportation.
Inbound logistics, handling and outbound logistics
We have entrusted our distribution to our strategic partner Cool Runnings BV. Together with them, we unburden you with our full-service supply chain activities. These include inbound logistics, advanced warehousing, co-packing, picking and handling, date coding, frozen-to-fresh, keg-pool management, customer delivery and last mile logistics for both shelf-stable, chilled and frozen chains. Our customer-centric software gives us the ability to serve a wide variety of customer types and batch sizes, while communicating seamlessly and cost-effectively with our customers.
Inbound logistics, handling and outbound logistics
We have entrusted our distribution to our strategic partner Cool Runnings BV. Together with them, we unburden you with our full-service supply chain activities. These include inbound logistics, advanced warehousing, co-packing, picking and handling, date coding, frozen-to-fresh, keg-pool management, customer delivery and last mile logistics for both shelf-stable, chilled and frozen chains. Our customer-centric software gives us the ability to serve a wide variety of customer types and batch sizes, while communicating seamlessly and cost-effectively with our customers.
Labeling, compliance and safety
Our specialized knowledge of European food compliance regulations and customer requirements ensures proper labeling, packaging and shipping of your products.
Labeling, compliance and safety
Our specialized knowledge of European food compliance regulations and customer requirements ensures proper labeling, packaging and shipping of your products.
Regulation and reporting
Sustainability reporting, packaging material administration, Data quality, GS1 and quality certification are necessary activities that are performed accurately.
Regulation and reporting
Sustainability reporting, packaging material administration, Data quality, GS1 and quality certification are necessary activities that are performed accurately.
